As part of the Roots Media Support, we have the pleasure launching the 𝗿𝗼𝗼𝘁𝘀𝗺𝗮𝗱𝗲 – a charity e-commerce platform designed to help war affected people via empowering them as talented and skillful artisans, who are enriching our composite heritage with handcrafts made with deep love to their roots.

The charity e-commerce start-up was launched for people directly affected by ongoing wars in the Middle East and the Caucasus. In the framework of this initiative, a website and other platforms are designed to open up new perspectives in their lives, meanwhile adhering to their roots.

This initiative doesn’t refer to online shopping only. Each of our beneficiaries has its own story and we want to tell each of them, as it is vital for future generations not to miss those stories.

Like their creators, every handmade article has a history and it’s important for the world heritage to keep the traditions of making those products. Check it out!

The facts & stats report for rootsmade e-commerce startup is available here.